Tokyo Newer

tokyo_newer_logo.jpg


グラフィックデザイナーの戸村守里氏とのクリエイティブユニット。道や方向を示すしんにょう(にゅうへんともいう)にアルファベットのAをのせてニューアーと読む。新しく進む目標を見つけ、常にAから考え始めよう、がコンセプト。英文字のスペルをNEWERとし、新しい、不慣れな、などの意味をもたせる。


The logo, another example of Hamiru's "New Kanji" project, is a synthesis of the roman alphabet "a" placed inside the "nyuu-hen" figure which is a building block of Chinese ideographical characters. The "a", as the first letter in the alphabet, signifies the unit's philosophy of thinking about each problem or project from its most basic elements. The "nyuu-hen" figure is a homophone for the English word "new" and also connotes forward motion. The logo is meant to be read as "nyuu-ah", or "Newer".

2001

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